Service Commitment
The Importance Of Building An Organization-Wide Service Commitment
Business culture has many nicknames and euphemisms for a change initiative that isn't well-supported, or doesn't address the core problem. Flavor of the Day. This too shall pass. Band-aid. I'll outlive (insert name of executive or project) anyway. Spray and pray. You could probably think of more phrases—many learned through personal experience within your current or past organizations.